Can I be honest?
I don't think this campaign is going to help Apropos Journal sell clothes. Not because they used Olivia and Johannes but in my opinion the styling is just totally off. No cohesion whatsoever it looks like a Tk Maxx or ebay advert.
Also Im not digging the fringe on Olivia, her long blonde hair was so much sexier and might have made this campaign look more marketable.
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